Capture Content & Build Partnerships at your Live Event!
Are you looking for an interactive Experience that can draw in potential customers and generate new clients? Also build new partnerships and strengthen existing ones? Anytime you have a conference or an event, it is an opportunity to capture content. You can create a whole year’s worth of video or podcast content by capturing these interviews.
Podcast Interview booth/stations are a great way to achieve these goals. Conventions and Trade Shows can be a great way to promote your show, sell related merchandise, and build relationships. Whether you have a product launch, promoting your services or contributing content to your community, podcasting is a great way to generate a new audience and reach new people, while generating interest onsite at your special event.
What are your Communication Goals for the Onsite Experience?
Are you going to be at a convention with many of your top influencers present and would love to gain access? Or is it a convention centered around a topic that your podcast covers? Will you be sharing content with your B2B community about the current state of affairs within your industry? To optimize your Live Podcasting Booth experience, plan ahead, keep it simple, and target your potential guests you’d like to interview ahead of time, providing for a Hybrid Event Experience to be enjoyed by our audience in-person and online. A trained staff (yours, ours or a combination of both) can execute the interviewing process and provide hours of content that can generate noteworthy buzz for your B2B business.
You can stand out easily with producing content directly onsite in real time at your special event. At a convention, you might just want to learn some skills, meet other podcasters, and build relationships for cross-marketing. It’s a great idea to create a Pop up Lounge for your VIP’s and platinum level attendees at your event and offer unique experiences for them. Because conventions can be crowded, busy, and overstimulating, focus on one or a very few things that you want to make sure you do before you leave so a strategic plan is needed beforehand to make it successful.
The Need to Capture Content at Conventions & Live Events
It’s of the utmost importance to create content and distribute it to your target audience to keep relevant in this day and age. As you probably know, content is the new currency of the web. Any business that is not creating content, is going to be left behind in the 21st century. As Gary Vaynerchuk says, every business needs to become a media company.
How then do you create content strategically in a way that also functions as business development, referral marketing, networking, and more? That’s where capturing interview content at a conference comes in and is very effective. Often it is rare to have everyone under one roof where all the big players from an industry – including perhaps your clients, or influencers from a particular industry – are all together. But too often this opportunity is wasted, because you are busy and don’t have the time for one more project. It’s like paying for a keynote speaker to speak to an empty room.
If you and your team are going to attend an event or a conference, you might as well make the most of it and maximize the outcome. By recording interviews with attendees, exhibitors, speakers, and other VIPs, you are nurturing your best relationships. It also gets you access to folks who you otherwise probably wouldn’t have a chance to connecting with. In fact, you can and should reach out before the event and strategically invite other attendees, or speakers, or exhibitors, to come do an interview, to ensure you get the most important interviews with the people you really want to meet.
Why You Need a Professional Team to Handle the Production
When you go to a conference, that is often very high value time for you and you should not be assigned into doing the interviews completely yourself. You already have enough on your plate, so this is not something you should add to it. Plus, once the interview is over, then you can take over from the interviewer and continue the conversation about potential synergies or collaboration. When you bring in a professional crew that has experience creating this kind of content, you will 10X the amount of strategic partners and referral partners that emerge from the event.
What’s best of all, a Live Podcasting Booth can really take advantage of a rare opportunity where everyone is together under one roof to leverage all of your attendees’ expertise and knowledge, whether it is on your website later, on YouTube, or on a conference podcast. Even better, you will make your attendees and speakers feel like celebrities. And it can all happen while you don’t have to lift a finger.
Creating a VIP lounge adjacent to the live podcasting booth so that VIPs can feel even more like celebrities by having meetings and hanging out in the area adjacent to the live podcasting booth. It adds amazing energy to the floor of an exhibit hall and generates attention to your booth.
For more information on our Podcasting Booth capabilities at your next Special Event, contact us to learn more!