Traffic Building Events & Ideas


Are you in need of creative ways to help get your attendees engaged with your brand or event? We can help you find ways to encourage attendees to pay attention, gain knowledge, and be proactive in participation at events via interactivity and engagement. Perfect at Trade shows & Conferences, Exhibition booths, Product Launches and Corporate Meetings.

Commonly, a primary focus at events should be customer retention and to generate new prospects. On the floor, let’s entertain current customers and the potential new customers with out of the box marketing activities that get people talking and put your brand top of their mind. Let’s also consider adding event Gamification: creating games and contests that revolve around contestants inspecting, using or answering questions about your product or service- via mobile or onsite utilizing leader board to showcase winners.

Listed below are some ideas to help with the ideation phase. We as show organizers and event producers are the kind of people who are natural problem-solvers. So, when we sense that our attendees are not spending as much time on the show floor as we feel they should (or, more likely, when exhibitors come to us to complain that traffic is light), we feel compelled to address the problem – Implementing a “solution,” it’s essential and we have some unique ideas to help solve these problems.

Virtual Events

NextGen Event Co. can help maximize your event or conference and to elevate your event to the next level of engagement. We provide specifically designed entertainment and traffic building resources from the most innovative and sophisticated selection of additions, activities, and customizations. We offer a complete selection of trade show traffic builders that help drive engagement and awareness to your onsite location.

Traffic Building Event Activation ideas can include the following:

VIP Lounges

Virtual Simulators

Augmented Reality Events

Interactive Walls & Floors

Touchless Interactive Exhibits

Branded Leaderboard for competitions

Headshot Photo Booth & Photo Lounge

NextGen Photo Booth

There are many types of creative, ROI driven activations that stimulate attendee participation. We are inclined to explore traffic building options, it’s usually because we’ve concluded that our exhibitors are not getting the ROI they need to remain loyal to event and we instinctively understand the importance of continually striving to add value, enhancing the overall attendee experience.

We are the experts at adding fun and excitement into any Conference or trade show appearance, making your company or organization stand apart from the crowd while drawing in prospects and customers to your booth. Our VR rentals using Quest 2 gear or specialized Simulators are the perfect addition to an event. The trade show traffic building ideas we offer are completely customized to maximize product branding opportunities. We specialize in unique and memorable event activations.

All images are examples of the attractions we offer and do not necessarily represent the actual setup appearance that may be required for other individual events. Actual attraction styles, sizes and colors may differ based on inventory availability, shipping & venue load-in requirements, or any other specific event location needs on an individual basis.  Based on our industry experience, NextGen Event Co. has discretion to select which setup configuration will work best at each event venue based on the aforementioned event variables that apply to each unique event production on a case by case basis.  

For more information on how we can take your event to the next level of engagement, please contact us for date availability and package details.