Take your next special event to the next level with an event activation designed to boost engagement with your audience and drive impact with your Brand. From themed environments to pop ups to interactive experiences, we take a holistic approach to brand activations that spans the entire project life cycle. With expertise in ideation to planning and execution, we deliver amazing brand experiences!
Event activations are unique experiences that allow brands to engage face-to-face with a target audience in ways that other marketing channels simply can’t compete with. Any brand looking to reach a live audience and generate positive word of mouth should consider adding event activations to their strategy
What is an Event Activation and How do you create a Brand Experience?
An event activation is a location-based experience, produced by a brand, with the purpose of creating memorable, in-person connections with its target audience. Also called brand activations, these events are often part of an experiential marketing campaign designed to achieve specific business goals.
Event activations can support product launches/releases, cross-promotions, charitable causes, local outreach, and many other objectives. These can be standalone events, such as a pop-ups, featuring a single brand—or, an event activation can be part of a larger happening, like a trade show or music festival.
Interview Influencers & Create Content at your Event
Draw traffic and generate new content with Podcast Interview stations, a great way to achieve grabbing your attendee’s attention and encouraging participation with Podcasting & Interview stations at your event. Deploy these types of activations at Conventions and Trade Shows- which can be a great way to promote your show, sell related merchandise, and build relationships. Whether you have a product launch, promoting your services or contributing content to your community, podcasting is a great way to generate a new audience and reach new people, while generating interest onsite at your special event. Take advantage of interviewing industry influencers and attendees at your event that generate buzz and PR.
Pop Up’s & Branded Event Lounges
Pop ups & lounges are great way to create added value to VIP attendees at Shows and Conferences, while also creating a meeting space to conduct business at corporate functions. There are many types of event lounges but the consistent theme is they can all offer a special treatment given by a Brand in educating their attendees with specialty demos or services provided within the pop lounge area that provide entertainment and education. We can design and custom create/ fabricate a variety of builds and styles that accommodate your event needs for each type of event type including Trade Show activations, Conferences, Corporate Meetings, Fundraisers and more.
Traffic Drivers to your Booth
Photo Activations are a great way of attracting attendees to your Trade Show exhibition booth or Special event with a very popular headshot booth for providing professional linkedin headshots and collecting contact information for post event sales activities including lead generation and customer acquisition. Another option is to have a fun photo booth to add entertainment to your event which also provides added value for your attendees.
Interactive Event Activities
Add an element of event gamification to your special event with interactive gaming & activities that increase crowd participation. Some examples of interactive activations include sports simulators, including golf, soccer, baseball, football, basketball and more. Add a branded leaderboard to your event that can attract more participants to compete for prizes and awards.
Brand Experiences that Excite & Engage
Design your Brand Experience for your attendees that encourage participation with your attendees and offer sampling, product demonstrations, training and other types of offerings that add value for your audience. Our Experiential Event with Coca Cola involved a Giant Claw machine, Photo Activation and Back stage “Meet the Performer” lounge for VIP guests at the annual holiday music production for I Heart Radio.
For more information on building out a Brand Experience using an Event activation- and taking your engagement to the next level of success, please contact us for a free consultation and to check date availability.