Pop-Up Event Lounges are an excellent feature to add to your Special event where your clients & attendees can spend time to relax in a comfortable environment and experience some new cutting edge tech experiences. Attendees also have access to high speed Wifi access, recharging stations and can enjoy a cup of coffee while hosting meetings within the lounge or just relaxing in between sessions.
6 Effective Ways on How to use a Pop-Up Event Lounge at your next Conference & Trade Show:
1. Exclusive Sponsor VIP Lounge
An Event Lounge can be turned into an exclusive VIP Area that offers bonuses and perks that can be underwritten and exclusively sponsored by a single brand, multiple brand sponsors for each event element, or have a tiered ticket system that can upsell into a larger program you offer. Pop Up Event Lounges can be themed and provide various Sponsorable ideas that can include having one major sponsor for the entire Lounge and/or broken out sponsorships for the below event elements:
2. Headshot Photo Station
An excellent way to attract attendees and clients to your Lounge by offering them a professional headshot session while they relax in the Lounge area. This creates a great opportunity to spend more time with your VIP clients and build relationships while offering this service. The Headshot station can offer add on services including a beauty bar or station, that will prepare the attendee for taking their Headshot and looking the best they can be. Because we live in a world of instant gratification, the headshot station can offer instant headshot portraits that they receive instantly in a branded HTML email that is branded with the sponsor’s logos, colors, links and promotional copy.
3. Virtual Reality Experiences (VR & AR)
Place your clients & attendees in different immersive environments that provide entertainment, training or educational content. Perfect at Corporate events, bringing new tech experiences to your conference, workshop or custom event. Immersive Training & Team building sessions always are a tremendous value add within the Event Lounge, spreading word of mouth & viral buzz among your event attendees. Team up in small groups and complete a VR Escape room challenge, or take a quick educational training module. Drive curiousity to your event lounge by adding VR/AR experiences to your Event lounge.
4. Recharging Stations & High Speed Wifi Access
A great way to encourage your attendees to spend time in your lounge and charge up their devices and also use a dedicated high speed Wifi access. The free charging station can be positioned for standing up or sitting down. Placed within each couch area or have stand alone units positioned throughout the lounge space. They offer 3 different port types to suit any device and is adaptable to add more for increasing attendee levels.
5. Candy & Coffee Bar
Keep your attendees alert and perked up with a caffeine and sugar rush for their morning and afternoon breaks at the meeting. Candy bar can offer customized color candies with your brand colors and wrappers can be monogrammed & branded. Coffee Selections can offer unique coffee brews not offered anywhere else.
6. Interactive Elements
Try adding some of interactive elements to your Pop-up lounge by using branded interactive Walls & Displays to your event area. These stand alone projections can be branded with your sponsor’s logos and graphics which can be interacted with motion gestures by your attendees’ hands and body. Games and custom branded content are all possibilities for this new technology.
Your Pop Up Lounge can be utilized across multiple locations nation-wide and popular NY venues we’ve activated within are the Marriott Marquis and Javits center in the NYC area.
For more information on how we can successfully add a Pop-up Lounge to your next Special Event, please contact us to learn how we can create unique, customized experiences for your event. NextGen Event Co. offers Nation wide service providing white-glove service to your attendees and clients.