NextGen Event Co. is the Premier Experiential Marketing & Event Company delivering Amazing Brand Experiences.
We provide our clients with a customized suite of services spanning program management, strategy, creative, production, fabrication, logistics, and measurement. We are able to scale to your exact needs across a variety of event and experiential marketing touchpoints including content creation and event production elements. We start with exploring each brand’s unique objectives and KPI’s and start our creative process which includes the following:
Strategy: We design the right event strategy, grounded in research and driven by brand objectives- resulting in creating the right mix of messaging, environments and people to achieve the desired impact your brand is looking for.
Creative: We take your message and translate it into video, animation and experiences that will be sure to engage with your audience and create emotion and action.
Production: Whether you’re hosting a 10,000 attendee meeting or launching a new product via webcast, NextGen Event Co. has the production prowess to ensure your event runs smoothly and creates high ROI reaching your audience.
Boost Event ROI: Immersive Examples of Experiential Marketing
- Business events, festivals, award ceremonies
- Activities and kiosks at trade shows & conferences
- Samplings or demos
- Unique Brand experiences
- Retreats
- Ways for brands and loyal customers to do social good together
The Benefits of Experiential Marketing
Experiential marketing can take place anywhere along the customer’s journey. Experiential marketing helps your team build:
- Brand awareness: Get your name out there! Brand activations are a great avenue for this.
- Brand affinity and loyalty: People purchase products based on their emotions — building positive experiences moves them closer to conversion.
- Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products. Experiential events do.
- Expand cross-channel efforts: Give people something to talk about on social media with a fun activity and a hashtag.
- Lead generation: Gather contact information and data on future prospects.
- Attract Attention: Create interest and attract attendees to visit your booth with a competitive activity using a leaderboard.
For more information on how we can help craft an amazing Experiential Event production for your business, please contact us to schedule a free consultation to discuss your brand’s objectives and explore all of the options.
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