Your Sales kickoff event & Town Hall Meeting is the biggest opportunity you have to forge an emotional connection and build belief with your team and company. The whole point of a sales kickoff is bringing your team together to get them motivated, belief in vision and energized to make a difference. Well, now bringing people together isn’t so easy. How do you recapture the same magic — the same collaboration, the same activation —when reaching your global audience plus your onsite audience?
Using a Hybrid event production model, reach more of your global audiences and in-person audience simultaneously with a Hybrid event can be seemless with the right strategic planning and production. In the planning stages, take a step back and reimagine your kickoff entirely, as something that’s digital-first. Virtual learning and team-building is still possible. We can show you how to achieve all the same goals you achieved in person and now for both onsite and virtual worlds.
SKO Event Goals can include:
- Celebrating wins, Awards and Recognition
- Forging connections
- Filling up on inspiration
- Rallying around new initiatives
- Beginning a fresh and powerful New Year
Depending upon your needs, your SKO’s can last a day or a full week with multiple keynotes and breakout sessions. At other companies, the sales kickoff might be a single two-hour session. All events are different but we can refer to sessions as part of a larger kickoff event. But if your kickoff is one session, you can still use many of these tips and strategies to make it memorable.
Make it interactive!
You want your teams to leave excited and ready to level up their game. That won’t happen if they’re nodding off. Building interactivity ensures that your employees are absorbing and understanding your content. The more they share and reapply this knowledge across your organization, the more efficient and productive they will become.
61% of reps and leaders wish their Sales kickoffs were more interactive, according to a Brainshark survey.
Here are some interactive ideas to engage your team:
- Host Virtual Team Building Activities that invite employees to collaborate together (randomly grouping or pre-selected)
- Interactive Breakout rooms to Practice learnings in role plays with live feedback
- Create real or fictional case studies
- Make it competitive with gamification and prizes
- Host an Awards Ceremony to give recognition to your Employees
Speaker Rehearsals & Proper Equipment Setup
When working with external speakers, discuss their presentation’s focus and format early on in the planning process before they develop their content. Start the discussion with your ideas for the structure and key items to address versus the speaker giving you a deck they developed for a previous presentation, and then trying to adjust it from there. We make sure all of your Speakers have the proper Video/Mic/Lighting setups for optimal performance.
Out of respect for speakers’ time and to avoid any tech snafus during your virtual kickoff, conduct a tech dry run before you do a speaker dry run. At NextGen Event Co., we hold multiple dry runs before the event for both video stream broadcasts to Speaker runs. After all, practice makes perfect in delivering a seamless event experience.
For more information on how we an help you plan, produce and execute a truly One-of-a-kind, Awesomely engaging SKO please contact us to learn more and reserve your dates!