You’ve come to the right place if you’re interested in learning about some exciting ways to gamify your event and create high engagement and interaction for your attendees.
If you are planning your next event and want to increase attendance & engagement at your events…Adding an element of Gamification will spark motivation and interest for your participants! The definition of Gamification means to take the mechanics of a game- like challenges, point systems, completion bars and narratives and give them non-gaming applications in workplaces, marketing strategies, or events. Event gamification comes in many forms and has the power to transform your event into one that excites your audience.
Successful Gamification ideas (Both Virtual & In-Person) include:
- Virtual Environments & Escape Room Challenges: Great for team building in groups or individual play, various themes to choose from with different environments and gaming scenarios.
- Virtual Scavenger Hunt: Attendees solve challenges, hunt objects & info
- In-Person Event Activations including Sports simulators and thrill seeking experiences
- Game Masters: Trivia & Visual Puzzles
- VIP Lounges & Holiday Party Events: Treat your employees to an amazing experience that fosters collaboration & team bonding
- Creator’s Lab: Great for Team Building- create a new form of Virtual Art or Project
- Training & Workshops: Teach your Audience a new skill!
- Traffic building Events designed to attract attendees to your exhibition booth or VIP lounge
- Leaderboard showcasing names & scores: Show off a leaderboard to foster friendly competition and engagement and bring together players from various departments together through participation in ice breaker challenges and activities
Our gamification ideas can benefit event planners in the following areas: Corporate Communications, HR Professionals, Marketing managers & Event Planning professionals, incorporating event gamification adds a deeper level to event planning. Aside from focusing on the usual logistics, you’ll also learn to be sensitive to human-oriented experiences which can be more important when it comes to attendee engagement. This process works by accessing the emotions and the motivations of attendees – because, at heart, we all like to collect, complete and compete!
We’ve explored the definition of event gamification, why it matters, and how to best implement it. Gamified methods can help influence attendee behavior to increase event engagement and participation. Gamification turns your attendees into active participants who are fully immersed in the experience you designed for them. We specialize in Onsite & Virtual Event Production services and creating unforgettable gamified experiences that create a memorable experience for your employees, attendees and clients. Now how’s that for a Return on Investment?
If you’re interested in learning more about ways to gamify your next event, please contact us for a free consultation. Our team is here to help with your event planning and promotional marketing needs!
