How to Increase Engagement at your Trade Show Booth
Attract more attendees to your Trade Show Booth with an interest-generating activation. After they participate in the activity, award your attendees with prizes for participating including gift cards, promotions on products & services and branded swag. Or how about a private demo session if you’re a tech business displaying your newest product with never-before-seen specs? They will undoubtedly attempt to engage with your brand and promote it to others. Your Trade Show Booth will be the talk of the town!
1.) Podcasting Booth- Interview Station
You can use an interactive experience to draw attention to your trade show booth and display your products to customers. For example, companies can incorporate a Podcast station into their booth to add excitement and attract attendees. You can create content while attracting high level guests to your booth to be interviewed or join in on a roundtable segment. Gamify the experience of your brand, and attendees will be talking about it for a long time. The Podcasting Booth can scale in just about any size of booth you are working with and create a buzz while generating leads and building authority for your brand.
2.) Sports Competition
Add some competition to your Trade booth with a Sports Simulator! Specifically, you can rent a Golf Simulator and your attendees can compete for farthest drive and closest to the pin and you can even host a leader board to give away prizes to all the winners. Games include swing analysis, longest drive contests, closest to the pin contest, even head to head competition with digital leaderboard for the true golf addict. Compete against your boss or co-workers! Draw the crowds to your corporate event or trade show with a Golf Simulator Rental. When you set up a virtual golf simulator at your booth, heads turn and people stop by, earning easy publicity. The Large screen attracts attention, but it also allows people to feel as if they are really on the greens.
3.) Headshot Photo Lounge
Everyone needs a good headshot for their business profiles, especially on Linkedin and for their jobs. Using a Headshot Photo Lounge, attendees & guests can immediately see their best headshots and select their proofs and send their digital headshot image on site. We also provide data capture onsite for client to collect valuable information about their guests like email, title, company or custom info fields for your promotional marketing efforts.
4.) Introduce New Technology
How about adding some flair and tech to your Trade booth? Consider adding an AI Photo Booth to your space to take computer generated images that produce various themes and AI effects. You can include multiple people to join in together in groups that is ideal team building activity or trade booth attraction. Everyone can contribute and create a truly amazing masterpiece, then email the art as a keepsake of the photo booth session to share with everyone. You can fully brand the images with your logos at the bottom of each piece of digital artwork sent out by email as a keepsake of the event.
5.) Host Giveaways
People love getting gifts, so there’s no reason they’re not going to love attending your booth if there’s a chance to win something free. Hosting promotional giveaways is one of the best interactive trade show booth ideas to pique interest and keep attendees coming if they know they have the chance to win something in the end. You don’t have to give away your products; you can give away branded merchandise such as water bottles or chargers, items that people use every day anyway.
6.) Virtual Experiences
You can set up multiple large display screens set up for everyone to see the action taking place using Virtual Reality Experiences! You can have a decent number of attendees playing against each other to achieve the highest score, possibly winning prizes from your booth. You can draw a lot of attention, especially for those waiting in line to give the game a try. Attendees will spread the news about your booth to everyone else attending the trade show, which is free publicity for you!
Use a Pull vs. Push strategy when attracting people to your booth. Stopping people as they walk by and making an extravagant claim or encouraging them to look at what’s on sale is a popular approach used by businesses at trade show displays. This strategy doesn’t perform well at trade exhibitions because you’re one of the hundreds of companies employing it. Attracting them to you would be a better strategy. This ensures that everybody who comes to a halt is interested in what you say and offer. Without you having to say anything, your activation will do the attracting!
Hopefully we’ve provided a few ideas that enhance your Trade Show Booths in the future and maximize your exposure. For more information on how we can assist with adding a WOW factor to your Trade Show Booth, please contact us for more information and date availability.
