We are pleased to partner with NBC Universal to help create their promotional brand activations for Golf Pass – Onsite event brand activation & promotion at the Fanatics Fest at it’s premier launch of show at the Javits Center, NYC. It was an exciting multi-day event bringing together sports and entertainment, the perfect environment to create a free golfing experience for all the attendees. We provided the golfing experience using real clubs for the attendees using our premier golf simulator that was custom branded with NBC’s banner and QR code promotion.
The golf simulator featured appearances by celebrities including Paige Spiranac, who is an American social media personality and former professional golfer. More athletes also stopped by to play a few holes of golf including Cooper Kupp, NFL wide receiver who had an amazing golf game and great form. Other social media influencers throughout the show stopped by to hit balls and meet with the fans.
The Fanatics Fest offered something for every type of sports fan, from live trading card breaks and athlete meet & greets, to immersive league and brand activations. and exclusive merchandise drops. Dive into a world where sports, culture, and collecting come together, highlighted by the main stage programming, the Fanatics Superstore, and so much more. It was a great venue to launch this promotion and be in front of excited golf enthusiasts and fans for this strategic promotion.
During the Golf Pass promotion, our brand ambassadors directed attendees to use their mobile devices to snap the QR code and enter a chance to win a one year membership to Golf Pass + and a $200 Golf Now promo code. We helped the client generate thousands of entries and registrations for NBC through this strategic promotion creating new sales and customer signups. This event promotion created an exciting and fun atmosphere for the show attendees to practice their golf swings and have fun on virtual golf courses, while providing them with a chance to win golf related products and services.
For more information on how we can grow new customers through our creative experiential event promotions, please contact us to learn more and to schedule a free consultation with us.
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